We all need a big sister

Big Sister Hotline is a feminist advice podcast hosted by Australian writer and commentator Clementine Ford, exploring relationships, boundaries, family, career and the challenges of everyday life.

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Following our collaboration on Conversations with Men, Clementine commissioned me to develop a visual identity for the podcast, with the challenge of creating something distinctive while maintaining a connection to her broader personal brand.

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Using a portrait supplied by Clementine as the focal point, I developed a distinctive visual identity that felt personal, warm and approachable, reflecting the familiarity and reassurance of a real-life big sister. The design combined bold typography with a playful composition, giving the podcast its own recognisable look while remaining connected to Clementine's established brand.

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The result was a recognisable identity applied across Apple Podcasts and social media, creating a consistent visual presence for the series.

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Client: Clementine Ford
Sector: Media and Entertainment
Services: Creative Direction, Visual Identity, Podcast Artwork, Digital Design