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Designing for inclusion, accessibility and belonging

In September 2024, Burnet Institute became the first medical research institute in Australia to launch a Disability Action Plan, setting out its commitment to strengthening disability inclusion across its workplace, research, advocacy and communications.

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I led the creative direction and design of the publication, with the challenge of creating an accessible and inclusive document that reflected Burnet's broad understanding of disability without relying on photography or stereotypical representations.

 

I developed a visual approach grounded in accessible design principles, using simple, uncluttered layouts, generous white space, legible typography and a colour palette tested against WCAG AA contrast requirements. The cover featured abstract geometric shapes that represented diversity while complementing the circular elements of Burnet's existing brand identity.

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The result was a distinctive, accessible publication that reinforced Burnet's commitment to disability inclusion and helped establish a stronger foundation for accessible design across future organisational communications.

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Organisation: Burnet Institute
Sector: Medical Research / Public Health
Services: Creative Direction, Concept Development, Publication Design, Accessibility, Print and Digital Production

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© 2026 Lulu Mason | Melbourne, Australia

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I acknowledge the Wurundjeri Woi-wurrung People as the Traditional Owners and custodians of the land and waters I call home.

I pay my respect to their Elders past and present, and recognise their enduring strength and connection to these lands.

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