Bringing a new arts identity to life

Following the development of a new visual identity for Boroondara Arts by an external creative agency, my role was to oversee its implementation and ensure a consistent, recognisable presence across Council's arts and cultural communications.

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Working from the original brand guidelines, I acted as brand custodian, translating the visual identity into a cohesive suite of branded materials that could be applied across a wide range of formats and touchpoints.

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This included developing stationery, promotional and social media assets, email communications and venue signage for Hawthorn Arts Centre. Each application required consideration of how the brand would translate across different environments, while maintaining its distinctive visual character and connection to the broader City of Boroondara identity.

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The result was a versatile and consistent brand presence across physical and digital channels, providing a foundation for the ongoing promotion of Boroondara's arts and cultural programs.

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Organisation: City of Boroondara  
Sector: Local Government, Arts and Culture  
Services: Brand Custodianship, Art Direction, Brand Implementation, Graphic Design, Environmental Graphics, Digital Design