Bringing clarity and consistency to the brand

As organisations grow, their brands often need to work across increasingly complex structures, partnerships, programs and communications. Without clear guidance, this can lead to inconsistent identities, competing visual treatments and uncertainty about how the brand should be applied.
​
At Burnet Institute, I identified the need for a more structured approach to brand governance and led the development of the organisation's first Brand Architecture and Policy.​
​
I developed a framework that clarified the relationship between Burnet's corporate identity, programs, partnerships and sub-brands. This included a brand hierarchy, practical guidance and a decision-making process to support more consistent and considered brand use.
​
The new framework provided a foundation for the extended brand guidelines published in 2026, bringing together governance, accessibility and practical advice to help staff and suppliers apply Burnet's identity consistently.

This was an important shift from managing individual design requests to establishing a clearer, organisation-wide approach to protecting and strengthening the brand.

​

Organisation: Burnet Institute
Sector: Medical Research / Public Health
Services: Brand Strategy, Brand Architecture, Brand Governance, Policy Development, Stakeholder Engagement